Social Advertising: Spread your Brand Message with Linknami

The other day, I came across a social advertising service called Linknami. It was not the first time I heard of such form of advertising, but it was definitely the first social advertising ‘marketplace’ I came across. My curiosity eventually led me to sign up for the service. As the service is still relatively new, there were not many advertising options available but I can definitely see great potential in the near future.

Linknami is great in the sense that it does not just focus on one form of advertising. You also have the option to purchase/rent other types of advertisements such as single page ads, site-wide ads, and sponsored articles. As an internet marketer, one of my greatest frustrations is having to sign up for so many different affiliate marketing companies in order to try out different advertising options. Linknami solves half of my problems in that sense.

So let’s talk about social advertising. How does it work? Essentially, you find a ‘publisher’ in the Linknami marketplace who fits your publishing criteria. For example, if you want to send out a tweet about a new game you developed then you would want to look for a Tweeter who mainly tweets about games and has a decent number of loyal followers. Linknami essential acts as the medium between social media influencers and advertisers. This form of advertising is different in the sense that you have more control over where the advert is displayed. You also have more power over the message you want to deliver, and of course this would also depend on the flexibility of the publisher.

Once you find yourself a publisher, you just need to agree on the message and pay a fixed fee. The publisher will then send your message to his/her Twitter, Facebook personal page, and Facebook page. If you get the message right then you could have a very high return-on-investment (ROI).

For more information on social advertising, check out Linknami and let us know what you think!

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